Bookies causes a flutter with White Horse jockey stunt
Putting this up as news though the stunt has now vanished.....
A 3,000-YEAR-OLD hill carving of a horse now has a JOCKEY thanks to bookies Paddy Power.
Locals woke up to find the rider had been secretly added overnight to the Uffington White Horse in Oxfordshire to promote next week's Cheltenham Festival.
The 110ft tall and 200ft wide temporary installation was pinned to the ground with tent pegs five feet from the original chalk marking to avoid causing damage.
The stunt is part of Paddy Power's We Hear You campaign.
And the firm now hopes the Uffington Rider will become a site of pilgrimage for racing fans from all over the UK in the run-up to the festival.
A spokesman said: "Funnily enough, the idea for our Uffington Rider came from a tweet from one of our customers.
"He was responding to our We Hear You campaign asking if we had any mischief planned for Cheltenham in the wake of our giant Hollywood sign a few years ago.
"We simply couldn't resist the challenge and needed to come up with something spectacular to measure up to the giant sign. I think we've achieved this."
Paddy Power has made a donation to the National Trust, which maintains the Uffington White Horse.
Note; a spokesman for the National Trust says....
"This has been done without the knowledge of the National Trust and, as far as we can tell, without any Scheduled Monument Consent."
Posted by moss
9th March 2012ce
Edited 9th March 2012ce