There was an element of irony in my post, in that I don't believe you can avoid the often subliminal nature of marketing/advertising. I think that was what you were saying, but, I dont believe "education" or intellect is a factor...if you are in the target demographic for the particular campaign...you may be being caught "unaware"..and not necessarily by the obvious stuff...TV, Film, Billboards, Magazine articles etc etc.. but other Freudian ways into your subconcious mind.