I'm usually cynic no.1 but can such a huge brand like Mars really sell more chocolate after such a negative episode?
It does seem like a strange thing to do, to announce you're going to make your product less palatable to people. I personally don't feel any less or more likely to buy their stuff now, but they've not gone up in my estimation. It's not like they need the exposure, surely.
I can see your point but it's a funny way of getting publicity.