Hi Hob, the leaflets...

What we've decided is that a "teaser" campaign would work best. The idea is to "tease" the targets by giving vague clues and not tell them what it's about till the third drop. This is going to be done at York and Toon (anyone for Leeds?) a week or so after the TV broadcast.

We will be bringing up a team to Newcastle, can you get anyone else involved? Let's continue this off line.