I agree with the suggestion that Thornborough as well as Silbury ought to be initial lead features. They're equally prominent issues, but one is purely an EH thing and the other is mainly a commercial thing so they'd nicely set the scene about what we're about.
Anyway, here's my proposed Silbury wording. I tried to do a corporate piece but it came out pretty dull so I've just put down my personal feelings. As such, it may not fit the bill, but I feel better for having written it.
It's not the snappy webby one-page format that the pros might recommend but I think the issue has to be put down in a way that will tax Big Brother viewers else the subject won't be done justice.
It incorporates proposed wording for the petition (marked as Items 1, 2 and 3), shortened and simplified as George suggested. There would be a link inviting people to sign the petition which would simply repeat the same 3 things. That way, if we're eliciting support we'd invite people to the main page, they'd read it and then go on to the petition which would be nice and simple, without the need for a preamble.
You'll see that I've worded the last paragraph pretty baldly, whereas the petition itself is more neutral. It seemed appropriate that we should have our own slightly more forthright tone, in line with our "Action" personas. Abrasively sensible, that's how I reckon we ought to be. Also, it seemed important to make sure that potential petition signers understand exactly where the real problem lurks.
See next posting.