Perhaps the National Trust doesn't "Trust" themselves enough? Or maybe they just don't have good publicity people. Loie's librarians are more savvy than that!
So come on National Trust, let's see some acton, let's see a public acknowledgment that you got it seriously wrong here, and that you'll be offering the photo winners an apology and something a little more than a box-of-matches type 'framed' photo of their submission as a prize.
* Re: http://www.youtube.com/watch?v=LxkXdK2hcs4 (04:40 minutes in) where it’s difficult to reconcile that footage with what seems to be a ‘cleaned up’ version of the opening here - http://www.english-heritage.org.uk/about/multimedia-library/conservation-projects/ (Holes in The Hill: The Conservation Project Begins. 03:00 minutes in).