"The practice of rebuilding (or more properly resurfacing) of the structure is of some significance potentially. It has similarities with the process of creation/recreation of the Uffington White Horse on the Berkshire Downs established a while ago as of later Bronze Age origin by Oxford Archaeology, and it is possible that the Rotherwas structure was also designed to be seen prominently in the landscape"

If that is true thats surely a 'wow' factor. The hill and and maybe water linked together by the ribbon, and territorial marking of the landscape as at Uffington White Horse added as well. With the hill, as I said before, being 'sacred'... gets more and more exciting.