Thanks Ken, though I'm not sure I'm any clearer :-(

I'm trying to work out 'psychography':
>'psyche' - of the mind or spirit, especially with regard to the deep feelings and attitudes that account for someone's opinions and behaviour
>'graphy' - 1 a method of recording or representing something in graphic form (• calligraphy • photography • lithography), 2 a descriptive science or art (• biography • geography • choreography).

Any advance on what Ken says, anyone?

Perhaps this book is not for me...