Perhaps the answer is very simple and is more basic than the crystaline/electrical properties of chalk or gypsum.
I would imagine that the use of chalk is simply because of the sheer whiteness of the material.
White is an astounding colour, yeh I know ..is it a colour, but you know what I mean. For sheer visual impact in the landscape you can't really beat it. On a sunny day, stare at a white surface for any length of time and you'll soon start experiencing loss/alteration of vision.
Also white is the colour of milk, a staple food in many pastoralist cultures and often associated with fertility/the goddess in the form of offerings - libation - pouring over stones /into cup marks etc. White is also the colour of semen - another link to fertility.
I suppose it's also worth mentioning that the significance of a the chalk landscape when choosing pasture and farmland was well understood, not only in Wessex but also in East Yorkshire. Couple all of this with the chalk being the rock that yeilds the best quality flint, then we could be heading towards a sacred geology.
As for Thornbro's gypsum. Thornbro' is later in date than many of the Wessex henges so we can assume that the Yorkshire henge builders were copying the structures they had seen a couple of hundred miles south along the Jurrasic Way - the prehistoric trackway between Yorkshirte and Wessex.
We should also mention the abundance of Quartz chippings found within many stone circles especially in Scotland.