Channel 4's guy responded
http://www.guardian.co.uk/commentisfree/2008/jul/22/channel4.ofcom

to which monbiot said
http://www.monbiot.com/archives/2008/07/24/swindled-again/

And then came back again with the utterly brilliant
http://www.monbiot.com/archives/2008/07/24/the-lunar-conspiracy/