A friend of mine works on systems that integrate all the waste from cattle back into the farms energy needs- methane and compost are harvested.
I think a methane economy is probably more readily achievable than a hydrogen economy.
The larger market's hesitancy to move into alternate energy has a lot to do with the uncertainties surrounding things like standards for hardware interfaces, types of fuels to engineer for, etc... in a far larger sense its similar to the HD-DVD/Blue-Ray shakeout.. there's an initial period where consumer adoption is hesitant, and only when the field collapses to embrace one format does the new medium achieve ubiquity.