Sounds like a very public and pseudo-respectable outlet for some reasonably well-known people with fringe ideas - proclaiming themselves to be 'members of the academic community'. Hmm. I'm all for freedom of thought and speach but they ought to be honest about the spin they'll be putting on everything or people will go away thinking it's fact and not just their theory. Also it's quite funny how the 'people' section is way up the top of the list - normally you'd put it down the bottom, don't you think?
In fact, wisdom of the ancients my eye. But good luck to them.