When considering a website which deliberately excludes anything on TMA from their "Search for this site using Google" function, we need to start re-writing the definition of 'Petty'!
That's mad!
The metal detectorists use software by which typing my name shows up as "Mr Smith". (I'd say it was Orwellian but I doubt if many of them have read past Janet and John.)
Anyhow, maybe you could preserve linking to there but have the words come out as "That Place that Won't link to here"
Maybe not. That'd be petty. ;)