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Please don't propose applying the Contingent Valuation method to archaeology and heritage. It's a popular popularity poll and it means more people will value Jedward over Stonehenge and all will be lost!

nigelswift wrote:
Please don't propose applying the Contingent Valuation method to archaeology and heritage. It's a popular popularity poll and it means more people will value Jedward over Stonehenge and all will be lost!
Not me Nigel. It's what Highways have already done (it's in the consultation documents).

If it hadn't been for the CVA, the whole scheme would have been labelled as having low (or negative) value: The options with value that would have remained would have been either cut and cover or widening of the existing surface route.