It is high time ITV and the SAS issued a full apology for what happened.

I think its a fair bet SAS will never do anything like this again (and ITV will, probably). Income from filming is something several guardians have failed to formulate sensible guidelines about recently (NT for one) and have learned the hard and damaging way. I doubt if there'll ever be another Eye at Uffington for instance.

But not doing it again isn't enough. Acknowledging it was wrong is important, else they're risking copycat behaviour elsewhere. But are they big enough to accept that?