Unfortunately, the farmer doesn't like the stone to have visitors.
He's a Christian who is fearful of hordes of evil pagans descending onto his land to perform God-knows-what.
Great pics, I've been meaning to get to this one since I moved back this part of the world. As to its grooves, it's rather like the Devil's Arrows (but more so).
Sadly Mr Farmer's religion is much too new to be of interest to the people who put this up.