"make them fill in a questionaire about norse gods or something"

Excellent! Yes!

I think we taxpayers are entitled to lay down some rules when we're paying.

My other point was that this press release, which came from Europe, talked of pilgrimages to Stonehenge. Who told them that? Saying it gives it substance over time. It would be cheaper to give each attending Druid a gold staff each and close the place for the night. ;)