Its London for goodness sake! Bath has just been sold down the river to developer power, with the Secretary of States approval, Avebury is way down the list....
and their wording is so vehement it is indistinguishable from the sort of tone Heritage Action sometimes uses ;)
Worth bearing in mind next time HA gets criticised for shouting about stuff. Whether making a loud case is laudable or ignorant depends entirely on what stuff is involved.