tiresome wankers ... croppies, farmers, pr people, breakfast cereal manufacturers, croppie-hoaxers ...
Indeed they are, but I liked this because both sides ended up taking the piss out of each other.
The PR tossers were initially extracting the Michael out of the croppies and then the croppies took the mick because it wasn't 'real'.
It made I laugh!
I like Weetabix, and surely this web page is a bit of PR?