We tried (on Sunday) to take a few shots of it, but there was nowhere with a decent enough view... I didn't even realise it was for Weetabix - It was obviously some kind of logo, but we couldn't work out for what product. There was a security guy stood guarding the path as we walked to and from W Kennett LB, quite bizarre.

Do you think it's for a TV ad - aerial fly over shot kind of thing?