New!
Kelloggs ritual gruel!
Sets you up just right for that special day. Now with the full RDA of ergotamine.
"I was high as a kite!"-Tollund man

Seriously, if it was a trade secret gruel, you might well tell the punters it had to be mixed in the special receptacle to avoid having to reveal the existence of the ingredients that made it different from ordinary workaday gruel.

Gruel. What a word.