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There's really two different approaches to 432 Hz . One is simply tuning everything down 8 cents but still remaining in equal temperament so the realtionship between pitches is still the same as 440 just slightly lower , that is just a matter of taste and pretty inconvenient to others who are in 440 .
But if you have an instrument tuned to just intonation or pythagorean tuning it is possible to arrive at A being 432 Hz but with the relationship to other pitches changed . Not everyone's cup of tea but it can take the edge off some major thirds if you find them a bit "off in equal temperament . Doesn't apply to string players or singers who can sing what the feel is most appropriate as they are not forced into the tyranny of an equal tempered machine like a keyboard , or the enforced pitching of frets where bending of single notes is difficult within a chord .

I recently interviewed Garry Kvistad, percussionist & owner of Woodstock Chimes, on this issue for a Fortean Times feature due to come out in the New Year. Garry's chimes are tuned to Just Intonation rather than Equal Temperament and the difference is amazing. Because Just Intonation is harmonic-based, his sets of chimes sound far more pleasant. In a pentatonic set - eg C, D, E, G, A, C - the harmonics of all the notes match up. Hear them at: http://www.chimes.com/
Many advocates of 432 Hz however, are barking mad. 440 Hz was NOT forcibly introduced by the Nazis as part of a New World Order plot to disable human consciousness....