I used to buy some sort of candy when I lived in Germany as a kid that came with little plastic figures from the Asterix comics. Obelix and his menhir came separately... sort of weird to have a little oblong plastic rock as a 'prize'.
To this day, Asterix is virtually unknown in the USA. Too closely tied to European history for American tastes, perhaps, or maybe it's because the USA is the latest empire to be humiliated by ragtag armies...