Maybe it's meaning has been morphed into some new phrase here but I thought it was all about channelling 'spirits' and such using props and other tricks of the trade. We're talking mumbling supernatural ghoulies here.

I think that could easily be translated as the shamanistic point of view, or way of looking at the world. Paradigm and it's big brother 'paradigm shift' are big buzz words at the moment in those kind of circles.