"We need to foster, however it could be done...."

Ah well, that's the nub of the nub. How?

Two seminal articles on the problem, IMO -
http://www.megalithic.co.uk/article.php?sid=2146411473
and
http://www.heritageaction.org/?page=yourheritage_reclaimingprehistory

If those are right, the problem can only be solved by revolutionizing the education system and removing the profit motive from capitalism... ;)

Is this the point at which a clash of cultures becomes apparent, with you expressing the American "Can Do!" spirit and me being very British and mumbling "its bleedin' hopeless"....