And its the super saturated colours that sell to magazines and calendar publishers of course. Even I (dinosaur that I am) have abandoned medium format now. Too big, too heavy and too expensive with just 12 shots to a roll. Now I use 35mm film for serious stuff and a compact Nikon digital for web stuff. Just curious, but I would be interested to know if many TMA contributors stick to film only. I'm bracing myself to buy a digital SLR but can't quite take the plunge.