Hurrah! A response! Thanks Hob. I was beginning to think I'd disappeared up my own sweet pagan ass.

I like Archaeo Action very much. The AA thing also refer to the "knights of the road" of course, (not just alcohol users) which has all kinds of implicit brand values -saving things, rescuing stuff stuck at roadsides, you know. Dont 'dis' it just cos it's got the wrong letters. Unless it spells ARSE or MOFO, I wouldn't worry.