You've done this sort of thing before haven't you :-)
That's a very good point indeed. You need to set up a charter etc and be focused.
nigelswift said: "OK, sometimes some of the campaigns we hosted would be defective, but that wouldn't discredit the whole platform, hopefully."
Oh yes it could and very quickly. One duff campaign and folks will be saying, "but do you remember the "Save The Sainsbury's Car Park Bollard Fiasco!"