The thing is, Heritage Conservation is such a vast field I think we need to define a role for ourselves, rather than merge into the general mass. After all, the National Trust we ain't, and most people here although they "care" seem more drawn to "fight" than the average heritage enthusiast. That could be our role, publicizing and running specific campaigns. It would keep the thing fresh and enthusiastic.

("Publicizing" again. Sorry Mr Windz).

The "passionate" stuff would serve the purpose, as well as "fight", I agree.
The bottom line as I see it is that most conservation movements go native and get mired in polite pro-establishment inertia. I'd like us to be a bit "edgy", quite likely to put up posters and cause loud noises and ring radio stations and give the likes of EH reason to jump when we grumble.

Yeah, I thought about trying to keep it 'active' - & by coincidence (honest) Jane went for the 'passion' thang. I can see why you want it more 'combative' but I'm not sure it's necessary. But it's up to you!

Do you want to try to get the 'prehistoric' aspect into the strapline?

How about 'Heritage Alliance - fighting apathy towards our ancient past' (bit long & although I like the meaning, I don't like the word apathy - not 'plain English' enough.) I'll keep trying!!!

'Heritage Alliance - fighting for prehistory'

BTW I think I've worked out what I don't like about 'Heritage Alliance' - it reminds me of 'Countryside Alliance'!!!!!!

love

Moth