Ha!
I'm from Amesbury - it'll probably end up in a fight in the car park!!!
Got to say, that although it's totally bogus, I do like the sound of it. A lot of people there have never really felt that much connection to the fantastic stuff that's all around, and the town has never really benefited that much from it's history imo. Good luck to 'em, I might even go down to see the folks and join in.