|This is what I got in answer to my irate email about the Big Brother logo:|
I am sorry if you felt angry or offended at the news of the Big Brother logo
having been filmed next to the Uffington White Horse.
Like all charities, we seek to raise funds in an increasingly competitive
and challenging funding environment. For this reason, we need to be
innovative in order to raise funds to continue our work.
We must also be open to opportunities that enable us to connect with
audiences for whom the landscapes and properties we look after are not
necessarily familiar. The use of our properties as locations for films and
TV dramas is long-established. We have taken the view that the TV exposure
the White Horse will receive can achieve the same ends, promoting this
landscape to a wider audience than would normally be familiar with it. A
number of conservation organisations have taken the same approach - indeed
Historic Houses of Scotland will shortly be working with the same art group
that prepared the Big Brother "Eye".
In considering opportunities of this type, however, we have to weigh up the
benefits against the impact on the property/landscape involved. We gave the
Channel 4 proposal very careful consideration and only accepted it after we
were completely satisfied that there would be no impact on the landscape of
the White Horse beyond the two day period in which the image appeared.
We conducted extensive tests with the chalk paste used for the Eye to make
sure that it would completely disappear when washed away, with no impact on
the soil and chalk substrate. We organised to wash the image away manually,
as soon as filming had finished, ensuring that the image appeared on the
landscape for only two days.
Arguments that our actions jeopardised the archaeological integrity of the
site are wide of the mark, since it has left no physical traces.
In making our decision, we were also aware that Channel 4 would have been
able to produce computer generated images juxtaposing their Eye with the
White Horse, so the images would have appeared on national television
anyway, with or without our involvement. In these circumstances, we felt it
better to take the route that enabled us to generate some funds for
conservation work. It is important to emphasise that all the funds raised
are being channelled into conservation projects on the White Horse site
Some have expressed concern that our association with Channel 4 is an
inappropriate use for a much-loved landscape. These decisions are finely
balanced. Perhaps we made the wrong decision in this instance but we need
constantly to find the funds to support our conservation work - and find
ways to spread knowledge of our wonderful properties to new audiences.
We wish to reassure anyone who feels offended that, throughout, scrupulous
care has been taken to ensure that conservation of this fantastic site has
been given the utmost priority.
Reply | with quote
|Posted by Joanna|
7th May 2003ce
National Trust Response (Joanna, May 07, 2003, 11:14)